Potential expansion (boats, limousines, mobile services, house cleaning
THREATS
Changes in economic uncertainty
Climate (some cases)
Competition (mobile car cleaning or car washes nearby)
Water wastage
Strengths:
Location, the location will be beneficial for the business in many ways for example; being close to shopping center and university as most of our targeted market are either using the shopping center or studying at the university. We also assessed the area we are located in and made sure that the competition around us is as limited as possible.
Low start-up cost, we will not be using any big machinery which will save us start-up costs. However we will be using top of the range cleaning products and equipment.
Weaknesses:
People, have the option to wash or detail their own car at home, which can reduce the demand for our fine service.
Insurance, staff driving around other customer’s cars can have an accident causing loss of income. Also parking accidents (doesn't have to be our fault).
Opportunities:
Franchising the business, expanding the company name. Hopefully in 10 years we will have a franchise system in place providing service to a number of clients.
Potential expansion, we will be looking to expand our business within the near future, allowing us to offer a number of new services to attract a wider clientele. For example, cleaning boats, limousines and possibly into house cleaning services.
Threats:
Competition, there are no car washes around, however if any develop close to us we will look to minimize the competition by offering new deals and offering different products and services.
Changes in economic uncertainty, when the economy is struggling people may not be able to afford our service, therefore in these circumstances we would need to find new ways of enticing customers, for example, offering new deals and giving out coupons.