Promotion: We will have monthly promotions mainly to target our specific target market. Places we will be advertising around could be: • The university campus • Canteen/cafe • Around the shopping centre, • Joondalup area/cinema As a professional business we don’t expect to make profit as soon as we open the organisation but however using the marketing and appropriate strategies we are expecting will the turn over sales will increase dramatically with in the first year.
Price: We will be using both Mark up price strategy and also Fixed pricing (giving a discount to customers who pay cash). There will also be a loyalty program put in place as the business proceeds.
Promotion deals: Deals & Specials Banners & Posters Late night Thursdays Loyalty program
Advertising: Our main medium of advertising that will be effective for our business would be through Facebook. Daily updates will be made on Facebook about specials or discounts. Facebook was chosen as our preferred advertising medium due to the large number of users within the local community and due to Facebook been easier to run our promotional campaign due to its simplicity and user friendliness. Given below is the link to our 'Supershine' Facebook page.